The master brand campaign “Air is for everyone” celebrates air and that everyone now can enjoy it, thanks to Zyrtec. People with allergies many times feel concerned about the air that surrounds them and all the "things" it brings.


Client Johnson & Johnson
Project Zyrtec Master Brand Campaign
Medium Interactive, Mobile, Video + Outdoor events
Role Strategy, Creative Direction, Design
Agency JWT New York
Credits Being 3 creative teams, all deserve credit.

Wikman & Friends needed an id and brand portfolio when they launched in Sweden. Being one of the partners of the company, we developed an identity that opens up for a endless spectrum of colors and executions.


Client Wikman & Friends
Project Identity Development
Medium All mediums
Role Strategy, Creative Direction, Design
Agency Wikman & Friends

The Swedish National Council for Crime Prevention wanted to design, develop and launch a new digital platform for their data and crime statistics.


Project Digital Platform
Client Brottsförebyggande rådet
Agency Creuna / Wikman & Friends
Role Strategy, Creative Directon, Design
Credits Mårten Angner

"Breathing. It's that good" is one of the targeted campaigns under the "Air is for everyone" umbrella master brand campaign. Simply a fresh, clean and enjoyable spin on allergy challenges.


Client Johnson & Johnson
Project Zyrtec Targeted Campaign
MediumAll Things Digital
Role Strategy, Creative Direction, Design
Agency JWT New York
Credits Being 3 creative teams, all deserve credit.

Aol., like any other company that is dependent on a consistent brand, needed a brand portal for the new brand language. We got the opportunity to help them out.



Client Aol.
Project Brand Portal
Medium Digital
Role Art Direction, Design
Agency Syrup / Wikman & Friends

The king of underwear got us involved in a pitch against the best interactive firms in Sweden. With a challenge to sell more underwear online, we structured and designed a framework that is secondary to the products themselves.


Client Björn Borg Underwear
Project Digital Concept Pitch
Medium All Things Digital
Role Strategy, Creative Direction, Design
Agency Wipcore / Angner / Wikman & Friends

Integrated campaign for Coca Cola's global "Welcome to the Coke side of life" launch. A manifesto with a “freedom within the framework” approach inspired a campaign portfolio with many different styles that reflected the various different sides of the “Coke side of life.” The campaign communicates the positive “Yes” aspects of life and that it all can be done on "The Coke side of life".


Client Coca-Cola
Project Coke side of life digital launch
Medium All Things Digital
Role Strategy, Art Direction, Design
Agency AKQA

Everyday parents struggle to find quality time with their kids and family. With a little help from the digital mediums, we developed a strategy that would lift the Hipp brand to become the given place to find inspiration, food reciepes and ask hipp advisors.


Client Hipp
Project Digital Concept Pitch
Medium All Things Digital
Role Strategy, Creative Direction, Design
Agency Creuna / Wikman & Friends

With +1300 bottled water brands in the world our client and us set out to research the market of the water world. We had the opportunity to dive into an industry that sells what many people take for granted. Water. Wanting to find a better way to package bottled, we developed concepts inspired by the bottled water industry at large.


Client Swedish Tap
Project Concept Development
Medium Packaging
Role Strategy, Creative Direction, Design
Agency Wikman & Friends

"People for an Allergy Friendly Planet" is one of the few targeted campaigns under the "Air is for everyone" umbrella master brand campaign. Rich, engaging and educational in a story telling framework.


Client Johnson & Johnson
Project Zyrtec Targeted Campaign
Medium All Things Digital
Role Strategy, Art Direction, Design
Agency JWT New York
Credits Being 3 creative teams, all deserve credit.

Working with Ogilvy New York and Los Angeles, we created "Welcome to the next big thing". With 99% of all businesses in the United States being small businesses, we set off to create an environment where SMB’s could find information, create information, use tools and inspire each other. Run by Cisco. Driven by people.


Client Cisco
Project Brand Campaign
Medium All Things Digital
Role Strategy, Art Direction, Design
Agency Ogilvy / Wikman & Friends

Johnson & Johnson took our recommendation to synchronize all their brands volunteer efforts into one place. This was a great project away from all the commercialism we are faced with everyday.


Client Johnson & Johnson
Project Volunteer Platform
Medium Digital
Role Strategy, Creative Direction, Design
Agency JWT New York

Planning to establish a management company within the comedy industry, Robert Gustafsson, Sweden's funniest person, needed help developing a brand including naming, tonality and identity.


Client Robert Gustafsson Management
Project Strategic Branding
Medium Digital + Traditional Brand Portfolio
Role Strategy, Creative Directon, Design
Agency Recommended / Wikman & Friends

Lovely design and imagery will shortly arrive right here. Thanks.

Environmental design in it's purest form might soon come to a screen near you. Mahalo.

Clean pharma design for a world leading client will soon be served here. Mahalo.

This project is currently on its way. A complete re-branding project for one of North Americas largest architectural glass and metal contractor. Great things to come soon.

We got the opportunity to work with Creuna on this initiative where we managed and delivered creative direction and art direction as well overall strategy for one of Sweden's largest broastcast companies. Things to come soon.

A revamped business model with innovative interaction design and functionality will soon be on display. Nice.

I very much like to work with Doctors Without Borders. I will shorly show that love through visuals here. Tackar.